Do I Need a Permit to Put Up a Business Sign in Wisconsin?

Sign permits are required in most Wisconsin municipalities for any permanent business sign, including wall signs, ground/monument signs, projecting signs, awning signs, and window signs that exceed a certain percentage of the window area. Temporary signs (banners, A-frame signs, construction signs) may have separate regulations or may be allowed without a permit for limited time periods. Sign regulations are set by each municipality's sign ordinance and vary by zoning district. In commercial zones, wall signs are typically limited to 10–15% of the building facade area. Ground/monument signs are often limited to 32–100 square feet and 6–20 feet in height, depending on the road frontage and zoning district. Internally illuminated signs, digital/LED signs, and animated signs may have additional restrictions or may be prohibited in some areas. Sign permit fees typically range from $25 to $500 depending on the municipality and sign type. Illuminated signs also require an electrical permit ($50–$200). The permit review process checks compliance with size limits, height limits, setback requirements, illumination standards, and any design overlay district guidelines. If your proposed sign exceeds the ordinance limits, you may need a variance from the Board of Zoning Appeals. Milwaukee, Madison, and most larger Wisconsin cities have detailed sign ordinances available on their websites.

Check Your Municipality

Permit requirements, fees, and exemptions vary by municipality. Verify the specifics for your location.