How Do I Get a Liquor License in Wisconsin?

Wisconsin liquor licenses are issued at the municipal level, not by the state. Each city, village, and town has a limited number of licenses based on population — generally 1 Class B (bar/restaurant) license per 500 residents. To apply, contact your municipal clerk's office for an application. You will need to provide personal information for a background check, a description of the premises, a floor plan, and proof of any required business licenses. The application is reviewed by the municipality's license committee or common council, which typically meets monthly. You may need to appear in person. The committee can approve, deny, or impose conditions on your license. Common reasons for denial include prior felony convictions (especially alcohol-related), failure to meet premises requirements, or community objections. The entire process from application to approval typically takes 30 to 60 days. License fees vary by municipality and license type. Class B beer and liquor licenses (for bars and restaurants) typically cost $100 to $1,000 per year. Class A licenses (for retail/off-premise sales like liquor stores) have different fee structures. Some municipalities charge an initial application fee in addition to the annual license fee. Liquor licenses are renewed annually, and renewal is not guaranteed — municipalities can decline to renew based on compliance history. Wisconsin also allows temporary event permits (Class B picnic licenses) for one-time events, which are processed more quickly.

Check Your Municipality

Permit requirements, fees, and exemptions vary by municipality. Verify the specifics for your location.