What Permits Do You Need to Open a Retail Store in Wisconsin?
Guide to retail store permits and licenses in Wisconsin, including business licenses, sign permits, occupancy permits, and zoning requirements for commercial spaces.
Yes, you typically need a permit. To open a retail store in most Wisconsin municipalities, you need General Business License, Permanent Sign Permit, and Occupancy Permit. Here's exactly what's required.
Permits Required
The following permits are typically required to open a retail store in Wisconsin. Actual requirements vary by municipality.
General Business License
Required for operating most types of businesses within a Wisconsin municipality. The general business license (sometimes called a business registration or business tax certificate) ensures that the business complies with local zoning, building, fire, and health codes. Requirements and fees vary by municipality — not all Wisconsin cities require a general business license.
Permanent Sign Permit
Required for installing, replacing, or modifying permanent signs in Wisconsin, including wall signs, monument signs, pole signs, projecting signs, and awning signs. Wisconsin municipalities regulate signs through their zoning ordinances, controlling size, height, illumination, placement, and materials. Sign regulations vary dramatically between municipalities and zoning districts.
Inspection required after work is completed.
Occupancy Permit
Required before occupying a newly constructed or substantially renovated building in Wisconsin. Also known as a Certificate of Occupancy (CO), this permit confirms that the building has passed all required inspections and complies with the applicable building codes, zoning ordinances, and fire safety requirements. A temporary occupancy permit may be issued while minor punch-list items are completed.
Inspection required after work is completed.
Where to Apply
Permit requirements, fees, and processing times vary by municipality. Check the specific requirements for your location:
Browse all jurisdictions →Exemptions & Special Cases
In some circumstances, a permit may not be required. Common exemptions include:
- General Business License: Businesses in municipalities that don't require a general license
- General Business License: Home-based businesses that fall under a home occupation permit instead
- Permanent Sign Permit: Real estate 'for sale' signs under a certain size (varies by municipality)
- Permanent Sign Permit: Political signs during election periods (protected under First Amendment)
- Occupancy Permit: Continuing occupancy of an existing use with no changes
- Occupancy Permit: Minor repairs that don't affect occupancy classification
Exemptions vary by municipality. Always confirm with your local building department before starting work without a permit.
Frequently Asked Questions
What licenses do I need to open a retail store in Wisconsin?
At minimum, you need a general business license from your municipality. If you are selling specific regulated products (tobacco, alcohol, firearms), you will need additional state and/or federal licenses. If you are making modifications to a commercial space, you will need building permits for the tenant improvement. A sign permit is required for any exterior business signage, and an occupancy permit may be required before you can open to the public.
Do I need a seller's permit to collect sales tax in Wisconsin?
Yes. Any business selling tangible products at retail in Wisconsin must register for a Wisconsin Seller's Permit from the Department of Revenue. This is separate from your municipal business license. There is no fee for the seller's permit, but you must file sales tax returns on a monthly, quarterly, or annual basis depending on your sales volume.
What is an occupancy permit and do I need one?
An occupancy permit (also called a certificate of occupancy) verifies that a commercial space meets building and fire codes for its intended use. Most Wisconsin municipalities require one before a business can open in a new or remodeled space, or when the type of business changes. The inspection checks fire exits, ADA accessibility, fire suppression, and occupancy load. Fees typically range from $50 to $300.
Building in multiple cities?
See permit requirements for any Wisconsin municipality instantly. Compare fees, timelines, and processes side by side across your active jurisdictions.