Liquor License (Retail Alcohol Beverage License)
Required for any establishment selling alcoholic beverages in Wisconsin. Issued by the local municipality (city, village, or town). Wisconsin has separate license classes for fermented malt beverages (beer) and intoxicating liquors. State law sets the framework; municipalities issue and regulate.
How to Get a Liquor License (Retail Alcohol Beverage License) in Wisconsin
| Issuing Body | Municipal Clerk |
| Initial Fee | $500 |
| Exam Required | No |
Frequently Asked Questions — Liquor License (Retail Alcohol Beverage License)
How do I get a liquor license in Wisconsin?
Apply through your municipal clerk (city, village, or town). You'll need a completed application, publication of your intent in a local newspaper, a background check, and approval by the municipal governing body. Processing typically takes 30-60 days and is tied to the July 1 licensing year.
How much does a liquor license cost in Wisconsin?
State law caps the Class B (bar/restaurant) intoxicating liquor license fee at $500. Beer-only (Class B fermented malt beverage) licenses are typically $100-$250. Some municipalities charge less than the state maximum. These are annual fees.
Are there limits on the number of liquor licenses in Wisconsin?
Yes. Wisconsin law generally limits the number of Class B intoxicating liquor licenses per municipality to one per 500 population, with various exceptions. Some municipalities have waiting lists. Reserve licenses may be available for special circumstances.
Can I transfer a liquor license to a new location in Wisconsin?
Generally no. Wisconsin liquor licenses are tied to both the licensee and the premises. Changing the licensed premises typically requires a new application and approval by the municipal governing body.
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