How Do I Get a Business License in Wisconsin?

Wisconsin does not have a single statewide general business license. Instead, business licenses are issued at the municipal level. Most cities and villages require all businesses operating within their boundaries to hold a general business license, which must be renewed annually. To apply, contact your municipal clerk's office or licensing department. You will typically need to provide your business name, owner information, business location, type of business, and federal EIN. General business license fees range from $20 to $300 per year depending on the municipality and business type. Milwaukee charges $50 to $150 for most general business licenses. Madison fees are similar. In addition to the general license, certain business types require specific licenses: food service requires a food dealer license, alcohol sales require a liquor license, short-term rentals require a rental permit, and contractors may need to register locally. You will also need to register with the Wisconsin Department of Revenue for a Seller's Permit if you are selling taxable goods, and you may need a state license from DSPS if your profession is regulated (real estate, cosmetology, healthcare, etc.). If you are a sole proprietor operating under a name other than your own, you must file a DBA (Doing Business As) registration with your county register of deeds. Federal requirements include an EIN from the IRS and compliance with any industry-specific federal licenses.

Check Your Municipality

Permit requirements, fees, and exemptions vary by municipality. Verify the specifics for your location.